A vivid experience should connect to customers across all five senses, be manifested in all touch points, and deliver a sense of surprise and delight. Consistency and inspiration should go together. A range of effective story types can be used to tell better business stories: quests, strange lands, love stories, rags-to-riches and even revenge.
Stories should be simple, clear, brief, memorable and action-oriented; a sense of humour also helps. Internally, activities like a weekly huddle, competitions and awards can keep the storytelling machinery humming. Passion, momentum, persistence, creativity and courage will be needed in large doses. Fresh insights can come from customer immersion and connects, segment analysis, category expansion, and clarity of offerings.
Purchase habits and peer networking activities among customers keep changing, and companies will need to explore new distribution channels — sometimes borrowing ideas from other industries. Even seemingly mature segments can be disrupted or reinvented with a creative approach. Reinvention applies not just to companies but individuals as well. Planning, trendspotting, reflection, learning and a sense of adventure can help reinvigorate your career. Working backwards from a future desired state, conducting a personal SWOT analysis and roping in mentors can help stay focused and committed.
Rowling, a struggling single mother on welfare who submitted her Harry Potter manuscript to 12 publishers who rejected it, and only then found success with the best-selling book series and blockbuster movies. What do you want to be remembered for after you die? What do you need more of, and what can you do without? Where is your biggest impact, and what are you good at? Answering these questions will help you understand how to forge your legacy, and work towards it starting now, one step at a time see also my review of the book Kaizen by Robert Maurer.
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Business success need not come without social satisfaction and spiritual bliss. Decide whether you are happiest with a job, a career or a higher calling. Higher order success and satisfaction comes from cultivating compassion, empathy, courage, positivity, discipline, creativity and grit. In terms of available resources, the ideal time to reinvent is from a position of strength, at the height of success, but that is also where corporate politics, cultural inertia or individual lethargy can set in.
Each chapter of the book begins with an inspiring quote, and it would be appropriate to end this review with some of these quotes:. He is Founder and former CEO of ePrize, a leading interactive promotion agency, and founded three other tech startups before that.
He has been on the board of over 40 companies, and raised over USD million of venture capital. It's in our nature, for example, to spend our energy primarily on today's immediate concerns, to hold a distorted perception of our future, or, even if we're future-focused, to keep chasing after what turn out to be the wrong dreams. Too often, we give up just when we need to push harder, and persist when we actually should quit. Yet without a more clear-eyed assessment of our present and our future, and a more effective approach to setting, pursuing, and achieving goals, we can end up with a future we really don't want—in which we are sick, broke, lonely, or just plain unfulfilled.
She directed the Mills Study, which followed some women over 50 years, examining personality traits, social influence, and personal development and proving in the process that it's never too late to reinvent yourself. In the Mills Study, about a dozen women showed substantial positive personality change from ages 60 to But of course it's wise to get an earlier start. More than a decade ago, Markman set out to learn to play the saxophone well enough to join a band.
If you don't have long-term goals, Markman warns, you run the risk of doing lots of little things every day—cleaning the house, sending emails, catching up on TV—without ever making a contribution to your future. That can leave you feeling restless and unfulfilled. How do you know what you should be striving for? Before you can reinvent yourself, you have to know who you currently are. One challenge to self-evaluation: Most of us have a tendency towards illusory superiority—the belief that we are above average in our abilities, even though all of us can't possibly be.
That's why it's crucial to be brutally honest as you assess yourself and the effort needed to achieve the reinvention you seek. Discuss your dreams with people who care about you and know you well, and whom you trust to be honest with you about your strengths and weaknesses. They can help you gauge your skills and pinpoint your true passions. Experts in reinvention say we need to find concordance between what really matters to us and the goals we chase.
But too often our future plans are overly influenced by other people's input—the best friend who begs you to join her start-up or the father who desperately wants a grandkid. These external pressures can detach us from our core values. Brooke Randolph of Indianapolis was a typical twentysomething single woman devoted to her career in social services, but what she really wanted was to adopt a child from abroad.
She needed to make some major life and lifestyle changes, though, before she could take on a dependent. Randolph took a series of well-calculated steps to get where she wanted to be. First she reined in her hours on the job, and then she bought a home. After a few months of paying her new mortgage, she was satisfied that she could manage the expense.
She hit roadblocks—her basement flooded, and some countries' gatekeepers turned down her application because of her single status—but she found a way around them. Last year, at 32, she adopted a 6-year-old boy from Samoa. Researchers from the University of Rochester found that people like Randolph, who are intrinsically motivated—working toward things they find personally fulfilling—are less depressed and more satisfied with their lives than those who are extrinsically motivated, striving primarily to impress the outside world with a big paycheck or lofty job title.
Intrinsically motivated people are also more likely to achieve personal goals, according to a series of studies led by Ken Sheldon, a psychology professor at the University of Missouri. He found that people who had self-concordant goals were the most likely to make steady progress because they were more likely than others to devote sustained effort despite the obstacles and distractions. We spend a lot of time thinking about the future—as much as one hour out of every eight—and yet we do a poor job of acting to achieve the future we desire.
For starters, we're overly optimistic about what's to come. Rutgers psychology professor Neil Weinstein found that college students expected to stay healthier, have longer marriages, and travel to Europe more often than any studies of population trends would predict. In another study, young women reported that they expected to be assertive and outspoken in upcoming job interview situations.
When put to the test, however, they were actually much more reserved than they predicted. Instead, we get our typical everyday self, struggling with the same traits— fear , laziness, procrastination —that consistently hold us back today. Not only do we overestimate our ability to achieve change, we underestimate the effort it requires and the toll it will take. When we think about the executive position we plan to land, we don't foresee the unrelenting stress. We imagine cuddling a cooing baby, but don't factor in the sleepless nights.
Or we daydream about our documentary being acclaimed at Sundance without considering the toil of producing it. We all dream of victory celebrations. Few of us fantasize about practicing. To ward off these pitfalls as you launch your own reinvention, seek out people who have already achieved the dream to which you aspire, suggests Harvard psychology professor Daniel Gilbert in his book Stumbling on Happiness.
These successful achievers can share the reality with you—both good and bad. Sit down with the owners of a few seaside bed-and-breakfasts before you start scouting properties. Talk to a few Masters swimmers about the challenges and rewards before you commit to a training program. It's difficult to anticipate accurately the effect reinvention will have on our world, in part because among our other future-focusing flaws, we're generally poor at what's known as affective forecasting.
It is well-documented that we assume achievements and successes will make us happier than they actually will because we adapt to life changes, even major ones, fairly quickly and then tend to revert to our usual happiness baseline. The flip side is that when terrible things happen to us, we tend not to be as devastated as we would expect: We end up landing back near our pre-setback happiness level. To make the best decisions for your future self, you need to stop imagining that person as a stranger and instead see that it's you.
Hal Hershfield, an NYU marketing professor, conducted studies showing that people who could identify more closely with their future selves made decisions that were better for them, like saving more for retirement. To sway people toward more productive future-focused behavior, Hershfield's team asked subjects to look at virtual images of their future selves.
Caring more about our future selves can also help us counter the tendency to discount future rewards, which makes so many of us embrace immediate gratification instead of long-term payoffs.
Picturing your future self as a mom, a world traveler, or a retiree who climbs mountains might be just what you need to opt for the salad and an hour at the gym instead of a burger and fries and five rounds of Candy Crush. As you're planning your reinvention, be as coldly realistic as possible. You also need to factor in the reality that learning, or process, goals are more realistic and achievable than performance, or outcome, goals.
Decide, then, that "I'm going to learn to cook well," rather than "I'm going to become a Michelin-star chef. At age 36, Robert Ziltzer, of Scottsdale, Arizona, found himself progressively gaining weight and sought a way out. As a weight-loss physician with a family history of heart disease who wanted to be a positive role model for patients, he was eager for reinvention and decided to try to achieve it through something that had long been on his bucket list: running a marathon.
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How would the busy doctor, husband, and father of two young children make the time to train? He started by avoiding an assumption that keeps many strivers from ever getting out of the starting blocks. Instead of underestimating the support he'd get from his family and their tolerance for the disruption his efforts at self-improvement might cause, he did something too few of us do: He asked them. Go do it. Ziltzer made it just a few hundred yards before getting winded his first time on the road. But he learned to slow his pace and gradually worked up to one mile, then two, then three, and now His biggest problem now, he says, is boredom during his long runs.
Your reinvention will likely require creating new positive and constructive habits to take you out of routines you've been following for years. In the process, you'll establish new reflexes and internal reminders of what you're supposed to do in given situations. If it's Tuesday at 6 P. So you throw your supplies in the car and go—instead of pondering reasons to stay home.
The creation of new habits is a critical bulwark against inertia. When you break down a reinvention plan into actions you can do every day, you'll integrate long-term goals into your present. As you integrate reinvention efforts into your daily to-do list, be brutally honest with yourself about how long each critical step will take. Among other things, this will lower the chance that you'll get frustrated and disappointed quickly. In a long-term project, there are some minute tasks, some week-long tasks, and some steps that may require years of dedicated effort.
Schedule accordingly. Intriguingly, some experts say that people with a high need for feeling achievement are actually more likely to neglect their long-term goals. Such people devote so much of themselves to the demands of today that they don't take time to work toward their dreams for tomorrow. Your colleague who is always putting out email fires, for example, is probably not progressing on a new five-year business plan. You can't manage everything in your environment—sometimes those emails simply must be answered—but you can control some external factors to set yourself up for success.
If weight management is your goal, fill your refrigerator with fresh fruit. If you're learning a new language, put the study guide on the table beside your dinner plate each night so you can shift to your homework as soon as you finish eating. Eliminating the need to cross the house and get the material out of a drawer while passing by the TV, your cellphone, a pile of mail, or the toys your kids have left strewn about can make a bigger difference than you might imagine.
Joining a community of like-minded individuals can help, too.
Ziltzer lined up a training partner for his long weekend runs, and Brooke Randolph took a job with an adoption agency. In rapid succession, you've purchased a keyboard, hired a teacher, bought sheet music, and learned your first song.